Galleria includes Esri location intelligence for better merchandise planning
Geo-demographic information helps retailers meet customer demands
The leading provider of retail and supplier category optimization solutions, Galleria, announced its Behavioral Cluster Planning (BCP) “Xtreme” solution will now include Esri location intelligence. Merchandisers can gain more insight into their customers to efficiently cluster stores and balance workload with sales and margins. Category planners, buyers and merchandise analysts will benefit with better knowledge about customers, products, and locations.
“Often retailers have limited or no visibility to external factors that affect demand,” said Kent Smith, VP Business Development, Galleria. “Knowing how the presence of coffee shops impacts gourmet sales; how hospitals correlate to flower sales; how sports clubs can drive a different pattern of sales in athletic apparel is invaluable. The combination of Galleria BCP and ESRI Tapestry and location analytics will allow you to truly understand why things happen where they do. Fusing these incredible insights represents the ‘missing link’ in analysis.”
Using Esri’s location platform and Tapestry lifestyle segmentation data, BCP “Xtreme” customers can enhance their information about neighborhoods, competitive locational data and knowledge about where institutions and businesses are located. This will help them better plan merchandising, marketing, and store clustering.
“We are pleased to work with an organization like Galleria that understands the importance of local geography on the choices businesses must make on a daily basis,” said Simon Thompson, director of commercial business at Esri. “Understanding the proximity of competitors, access to transportation networks, and real-world drive times will provide their customers with deep insight into the effects on store performance and help them make changes more efficiently and accurately.”
For more information on how Galleria’s solutions can help supplier and retail category teams visit booth 1338 at NRF’s Big Show – January 11 – 13, 2015
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit Esri at esri.com/news.