Galleria unveils the secrets of strategic collaboration at 2014 annual Category Management Association Conference
The leading provider of retailer and supplier category planning, automation, optimization solutions, Galleria, have today announced their plans for the annual Category Management Association conference in September 2014.
With an established educational program, the flagship event has fast become the forum for the industry; providing suppliers & retailers a deep dive into current & future trends whilst providing the opportunity for networking with peers.
The conference, held in Orlando, Florida is spread over four days and increasing in popularity year on year. With an audience that is consistent in growth with their success, it is an event not to be missed for those in the category management sector & Galleria are delighted to confirm their involvement.
With a clear focus on collaborative category management, the aim for this year’s conference is to encourage shopper satisfaction, bringing brands and banners closer together through strategic collaboration. Covering such areas as analytics, assortment, pricing, promotion, space management, shopper insights & marketing the conference is often seen as a one stop shop for the industry.
With category management at the heart of their business, Galleria has over 25 years’ experience working with both suppliers and retailers collectively. This extensive experience has seen them well placed as experts in customer centric collaboration between both parties and as such the event provides an opportunity for Galleria to share their insights with retailers and suppliers; presenting to them the secrets behind a collaborative & well-executed, demand driven, localized strategy in order to enhance customer satisfaction.
With such a solid foundation, Galleria recognize the challenges faced & are able to provide the functionality with which to manage them; supporting suppliers and retailers across a broad spectrum. In addition to the more traditional behind-the-firewall client server installations, Galleria can provide their solutions as a hosted service, rapidly-deployed desktop solution, or as a pure consulting service. This flexibility can be applied to the entire range of products and as such ensures that Galleria are well placed to deliver best of breed solutions; providing operational efficiencies at any scale.
Galleria’s solutions are instrumental in helping their clients to move from a siloed to collaborative way of working, crossing organizational boundaries to bridge the gap between supplier and retailer – moving beyond the confines of retail today to plan, automate & optimize in real time, regardless of channel.
About the Category Management Association
The Category Management Association (CMA) is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management.
For more information visit: www.cpgcatnet.org