Imperial Tobacco Limited selects Galleria’s Behavioral Cluster Planning solution to cluster stores
Galleria Retail Technology Solutions, the leading provider of retail and category planning, automation & optimization solutions, today announced that Imperial Tobacco Limited, the UK arm of leading international tobacco supplier, Imperial Tobacco Group plc, has chosen Galleria to enhance its merchandising strategy to improve the customer experience and enhance relationships with its retailer partners. The solution enables suppliers, vendors and retailers to optimize sales by clustering stores based on product performance data such as historic sales, market and customer information.
Utilizing Galleria’s automated application, Imperial Tobacco will cluster stores based on product and category performance. Through a combination of bottom-up and top-down methodologies, the solution accounts for critical factors including local demographics, sales patterns, store sizes and store locations. This intelligent, analytical process will enable Imperial Tobacco to determine the optimal amount of clusters for its retail partners’ stores to ensure the benefits of localization are balanced against the costs of implementation. In addition, the ease and scalability of the solution will allow Imperial Tobacco to performance a complete category cluster analysis within hours.
“Imperial Tobacco’s decision to adopt dedicated technology demonstrates that suppliers are investing in solutions to help them to compete in an increasingly competitive market,” states Ian Duncan-Lewis, Chief Executive Officer, Galleria; “not only will the solution provide key, actionable insights but Imperial Tobacco will also provide its retailer partners with the optimal and credible recommendations to ensure enhanced relationships.”
“We are delighted to welcome Imperial Tobacco Limited as a partner and look forward to building a healthy relationship in the future.”Ian Duncan-Lewis, Chief Executive Officer, Galleria
About Galleria Retail Technology Solutions
Galleria is the leading provider of retailer and supplier category planning, automation and optimization solutions and consulting services. With its comprehensive product suite, Galleria provides customer-focused solutions for data warehousing and management, workflow management, clustering, automated and optimized assortment and space planning supported by detailed analytics and reporting solutions designed to meet the needs of retailers and suppliers. The net result is that users realize significant benefits including: increased sales, enhanced margins, reduced waste/mark-down and accelerated inventory turns. Galleria’s flexible solutions can be hosted by Galleria and/or operated as both desktop and integrated solutions and/or provided as pure consultancy services. Galleria currently works with many of the world’s leading retailers and suppliers including Atlantic & Pacific, Giant Eagle, Maxima, M.Video, Morrisons, One Stop, Safeway, Tesco and Unilever.
For more information about Galleria, visit www.galleria-rts.com or dial +44 (0)800 121 4492.
About Imperial Tobacco Limited
Imperial Tobacco Limited is the largest tobacco supplier in the United Kingdom currently employing over 500 staff, headquartered in Bristol with a manufacturing base in Nottingham, England. Our product portfolio includes leading tobacco brands Lambert & Butler, JPS, Player’s, Golden Virginia and Gold Leaf.
Imperial Tobacco Limited is part of Imperial Tobacco Group PLC, a multi-national tobacco company with international strength in cigarettes and world leadership in fine cut tobacco, premium cigars, rolling papers and tubes. The Group currently has 46 manufacturing sites and around 36,000 employees and operates in over 160 markets.
For more information, visit www.imperial-tobacco.com