Leading Australian retailer looks to Galleria to complete their consumer centric vision
The supermarket retailer has selected the leading provider of retail and category planning, automation and optimization solutions, Galleria, to enhance their promotional merchandising operations.
Delivering a world class experience for consumers across over 925 stores and putting the customer at the heart of the business, Woolworths, Australia’s largest retailer, plans to implement Galleria’s Foundation Services (GFS), Promotional Display Optimization (PDO) and Store Operations Workbench (SOW) to help them operationalize an enhanced promotional merchandising strategy to support their consumer centric vision; improving the customer experience across their estate.
By acting as a central data repository, Galleria Foundation Services will enable the supermarket to maintain promotional merchandising hierarchy and fixture data from a central location. The foundation platform will future proof the retailers expansion plans by facilitating intelligence integration across additional applications; such as the ability to feed replenishment systems with accurate, up to the minute information as required.
Promotional Display Optimization is an imperative part of the implementation, enabling national and regional level promotional programs to be seamlessly adapted to individual store conditions and consumer demand patterns. The deployment of this solution will drive better quality execution and compliance, reduce planning and labor costs and most importantly ensure the feature products consumers want are in the right place, at the right time and in the right quantity.
Web-based platform Store Operations Workbench provides the means to publish succinct, structured information to stores; offering the supermarket expeditious execution of real time promotional planograms with tailored optimal assortments. This dynamic delivery platform provides the opportunity for vital validation on planogram accuracy and compliance; contributing to true collaboration with retail teams in branch.
“Our automated solutions will make it possible for Woolworths to maintain centralized control of their promotional strategy, whilst taking into consideration local influence and demand.” said Kent Smith, VP of Business Development, Galleria. “Ultimately Galleria’s applications will enable Woolworths to deliver a consistent customer experience on promotions across the estate.”
Since its foundation in September 1924, Woolworths has established itself as Australia’s largest supermarket chain. Through constant commitment to delivering world-class standards of convenience, value, range and quality Woolworths has established itself as “Australia’s fresh food people”.
Operating more than 3,000 stores in Australia and New Zealand, it has four levels of generic or private label brands; Woolworths Homebrand, Woolworths Select, Woolworths Gold, Woolworths Fresh and Macro Wholefoods Market.