Nielsen and Galleria form strategic alliance
Galleria Retail Technology Solutions, the leading provider of retail and category optimization solutions, and Nielsen, the leading global provider of retail space management solutions, today formed a strategic alliance that will provide retailers with an end-to-end solution through Galleria’s Retail Optimization Solution Suite and Nielsen’s SPACEMAN® solutions.
“We are pleased to form this alliance with Galleria. Its best-in-class retail optimization product suite meets the critical needs of our customers, as demonstrated with several retail clients already.” said Art Dirik, Vice President of Global Merchandising Services, Nielsen. “Our proven solutions complement each other significantly and will provide retailers with a more complete store merchandising solution that will enable them to achieve even larger operational benefits.”
Nielsen’s advanced services and visual merchandising solutions portfolio, used by more than 2700 customers worldwide, help retailers and suppliers gain a competitive edge through accurate generation and evaluation of customer-focused merchandise plans. Nielsen’s services and solutions complement Galleria’s automated solutions which include:
- Customer-Centric Merchandising - Using a retailer’s demand intelligence and store-specific data, the solution synchronizes the product assortment, space and inventory planning processes to create thousands of optimized merchandise plans in seconds. This enables retailers to execute a customer-centric merchandising strategy across hundreds of categories and stores in full recognition of the constraints applied by the supply chain, inventory requirements and in-store space.
- Intelligent Store Optimization - This solution seamlessly optimizes and manages macro and micro space on a store-specific level. The solution enables retailers to re-proportion space at any level including the entire store, department, zone, aisle, category or sub-category to quickly understand the financial impact of change on their bottom line via a transparent “what if” analysis.
- Behavioral Cluster Planning - The solution enables retailers and suppliers to optimize sales by clustering stores based on product performance data, such as historic sales, market or supplier information. The intuitive, user-friendly solution enables users to gain more insight into consumer behavior to satisfy their merchandising needs and achieve a faster return on investment.
“We have seen the large-scale benefits that the combined Nielsen and Galleria retail optimization solutions can provide to retailers,” said Bryan Eckhoff, Executive Vice President of Sales and Account Management, North America, Galleria. “We are thrilled to work with Nielsen customers worldwide. We look forward to providing retailers and suppliers across the globe with valuable business benefits including increased sales, reduced labor costs, improved margins and reduced waste.”
Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.