Proving a productive project, Galleria put the profit back in promotions in under 90 days.
Accounting for over a third of grocery retailers’ total sales, promotions are a top priority. Recognizing the profit potential, leading Australian retailer Woolworths were keen to implement process improvements that would promote efficiency through their promotional strategies.
Working in partnership with Galleria, the leading provider of retail category planning, automation and optimization solutions, Woolworths were able to go from signature to live with a phased roll out implementation in less than 90 days; enabling the significantly simplified adaptation of assortments and display plans to suit individual store requirements and purchasing patterns.
The deployment of Galleria’s Promotional Display Optimization (PDO) solution is expected to see the retailer reduce planning and labor costs whilst driving enhanced execution and compliance. The prompt implementation of PDO ensures the immediate potential of any promotion can now be realized; putting the right quantity of product in precisely the right place, at the right time and at the right price.
“The expeditious execution of our automated solution has made it possible for Woolworths to efficiently implement their promotional strategies with immediate effect, attributing to a balanced approach that also incorporates local influence and boosts operational efficiencies in the business” said Steve Boon, VP of Sales, Galleria.
With automation and optimization at the heart of the application, PDO enables rapid creation of customer centric assortments and planograms that can be tailored to meet consumer demand across a diverse portfolio of different sized stores. Promotion planning at this level provides improvements in product distribution; whilst maintaining a visual merchandising method capable of enhancing the customer experience.
Since its foundation in September 1924, Woolworths has established itself as Australia’s largest supermarket chain. Through constant commitment to delivering world-class standards of convenience, value, range and quality Woolworths has established itself as “the fresh food people”.
Operating more than 3,000 stores in Australia and New Zealand, it has four levels of generic or private label brands; Woolworths Homebrand, Woolworths Select, Woolworths Gold, and Macro Wholefoods Market.