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Cut the Mustard

Posted:01 June 2015Write a comment

I work for an international company and, as it turns out, the epicurean custom for my colleagues in the UK with steak is to douse it with hot mustard. Specifically, Coleman’s Mustard. I’ll skip the opportunity to link this practice to their quality of most of the steak there, and instead chalk it up to tradition.

In the spirit of customer centricity (and to stop the inevitable badgering) when my UK colleagues visit, steak is on the menu, and Colemans Mustard has to be on the table.

Which brings up the issue of where to buy Colemans.

To be fair to my local grocery store, the brand isn’t exactly popular in the USA. And though many in my town have British roots, they are generations away. So Colemans isn’t displacing Heinz or Frenchs for top spot. Still, one would expect in the cornopocia of American grocery retailing that somewhere amongst the 40,000 SKUs stocked, that I could find it. But after driving around (why?) and checking several banners, my search for Colemans Mustard came up short.

“Just get better steak” my wife offered. No point, especially when the preference is for (hold your breath) medium to medium well done.

“Buy it online” my daughter suggested.

So my digital journey began. Naturally it started with the big websites of big grocery chains, and came up short. (I should add now that a few of them have since started carrying Colemans.) I even check chains that didn’t operate in my city. “Check Amazon” my son advised.

The result? Dozens of ways to buy Colemans. Small, medium, large, dry, paste, single, six pack. So the choice was easy, the shipping was quick, and I bought the Coleman’s matchbox delivery truck, too.

Amazon. The “bookseller” becomes the place for gourmet food.

Grocery, wake up.

Kent Smith 

Kent Smith

VP Business Development, Galleria RTS

Website: www.galleria-rts.comEmail This email address is being protected from spambots. You need JavaScript enabled to view it.

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