Strategic Assortment - SA
The most flexible, rapid and transparent assortment planning and optimization solution for retail
Introducing Strategic Assortment
Assortment planning is where the wheels meet the road, and where your retail offer is critical to engaging your customers, differentiating yourself in this continually changing market and growing your bottom line. As if this wasn’t complex enough, your customers are ever more demanding, with ever more information at their fingertips; the continual progress of new lines being introduced into the market can make planning your assortment prone to missing the opportunities or not engaging your customers through assortment plans which are targeted to your consumers.
Most retailers simply don’t have the capacity or the technology to create localised assortments for every customer segment; or have business processes which are creaking under the strain of these opposing objectives coupled with the huge amount of data to be turned into information.
Wouldn’t a solution which brought together all these things into an easy to use, automated and transparent system improve your bottom line?
- Potential of double digit sales lift from better targeting of products to customers.
- Quicker time to value through easy implementation process.
- Better visibility of planned range consequences on your stores, channels, brands and mix.
- Much quicker cycle times possible for major resets. Agility = value.
- Provides the ideal launch pad for moving to customer centric planogramming.