Behavioral Cluster Planning - BCP


The Retail Industry's only behavioral clustering based solution for consumer insight and analysis.

Behavioral Cluster Planning - BCP

For many retailers today, store groupings are defined on a manual basis, either at a national level or through utilizing top-down attributes such as store, size, region or banner. Whilst such approaches may promote efficiency in business operations, they will fail to truly account for localized demand, leading to missed opportunities, consumer dissatisfaction and ultimately, causing consumers to shop elsewhere.

The reality lies that, in the current economic climate where consumers have increased choice and seek a shopping experience tailored to suit their needs, retailers must remain current by enhancing strategies to evolve in-line with the needs of their consumers.

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  • Efficient clustering for ease of use and fast analysis.
  • Behavioral-based performance analysis, not pre-set assumptions and constraints
  • Ability to automatically create bottom-up category clusters.
  • Combination of bottom-up and top-down clustering to facilitate key performance analysis.
  • Sales opportunities are optimized.
 
  • East of England CO-OP - Galleria Client
  • Coop Denmark - Galleria Client
  • Friedas - Galleria Client
  • Giant Eagle - Galleria Client
  • Imperial Tobacco
  • Maxima - Galleria Client
  • Morrisons - Galleria Client
  • M.Video - Galleria Client
  • One Stop - Galleria Client
  • Safeway - Galleria Client
  • Smiths - Galleria Client
  • Tesco - Galleria Client
  • Tomy - Galleria Client
  • Unilever - Galleria Client
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Galleria is the leading supplier of software and services for planning, automation and optimization solutions to both the retailer and supplier community.
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