Customer Centric Merchandising - CCM
Optimized range and inventory promotes consumer loyalty and sales
Introducing Customer Centric Merchandising
It is essential in the current highly competitive marketplace to maintain and inspire more Customer Loyalty. Key to achieving this goal is to ensure optimal range and use of space in stores as consumers become more exacting in their requirements. Sales information based on regional and demographic sales, customer buying decisions and shopper insights provide huge volumes of data which can be mined to determine the crucial details of buyer spending patterns and shifting trends.
The ability to analyze the performance of products for a defined cluster or a single store, to execute the results into reflective planograms is a challenge often beyond the resources available. Plans implemented regularly present average assortment decisions to support manageable execution and often lead to out of stocks in some areas whilst other products suffer from overstocking.
Galleria’s Customer Centric Merchandising Solution (CCM) facilitates the evaluation of the huge volumes of intelligence and translates it into optimized ranges and plans. Providing the ability to expedite the assessment of the data, the solution will deliver the best assortment and accurate inventory decisions for the stores. Category Strategies are supported with the tactics applied enabling the full sales potential of a store to be realized on a category by category basis.
- Increased customer satisfaction and loyalty due to customer centric assortments.
- Reduced wastage powered by accurate store specific inventory.
- Optimized assortment decisions focused on performance metrics.
- Automated process enabling the production of store specific assortments and planograms.
- Maximized store compliance through the distribution of planograms.