Customer Centric Merchandising - CCM


Galleria's Customer Centric Merchandising (CCM) automated solution increases sales, optimizes inventory and reduces out-of-stocks through syncronised assortment and space planning.

Customer Centric Merchandising - CCM

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Customer Centric Merchandising - CCM

Optimized range and inventory promotes consumer loyalty and sales

Introducing Customer Centric Merchandising

It is essential in the current highly competitive marketplace to maintain and inspire more Customer Loyalty. Key to achieving this goal is to ensure optimal range and use of space in stores as consumers become more exacting in their requirements. Sales information based on regional and demographic sales, customer buying decisions and shopper insights provide huge volumes of data which can be mined to determine the crucial details of buyer spending patterns and shifting trends.

The ability to analyze the performance of products for a defined cluster or a single store, to execute the results into reflective planograms is a challenge often beyond the resources available. Plans implemented regularly present average assortment decisions to support manageable execution and often lead to out of stocks in some areas whilst other products suffer from overstocking.

Galleria’s Customer Centric Merchandising Solution (CCM) facilitates the evaluation of the huge volumes of intelligence and translates it into optimized ranges and plans. Providing the ability to expedite the assessment of the data, the solution will deliver the best assortment and accurate inventory decisions for the stores. Category Strategies are supported with the tactics applied enabling the full sales potential of a store to be realized on a category by category basis.

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  • Increased customer satisfaction and loyalty due to customer centric assortments.
  • Reduced wastage powered by accurate store specific inventory. 
  • Optimized assortment decisions focused on performance metrics. 
  • Automated process enabling the production of store specific assortments and planograms.
  • Maximized store compliance through the distribution of planograms.
 
  • East of England CO-OP - Galleria Client
  • Coop Denmark - Galleria Client
  • Friedas - Galleria Client
  • Giant Eagle - Galleria Client
  • Imperial Tobacco
  • Maxima - Galleria Client
  • Morrisons - Galleria Client
  • M.Video - Galleria Client
  • One Stop - Galleria Client
  • Safeway - Galleria Client
  • Smiths - Galleria Client
  • Tesco - Galleria Client
  • Tomy - Galleria Client
  • Unilever - Galleria Client
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Galleria is the leading supplier of software and services for planning, automation and optimization solutions to both the retailer and supplier community.
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