Promotional Display Optimization - PDO
Create 1000’S of unique assortments for a diverse range of different sized stores in a matter of minutes
Introducing Promotional Display Optimization
For any retailer the number of promotions can easily exceed over 1,000 each week and account for well over a third of all customers’ spend. They are proven in attracting new and retaining existing customers.However, customer purchasing patterns can change substantially based on the shopping trip, meal occasion, store location, and customer demographics.
Most retailers simply don’t have the capacity or the technology to create localized promotion assortments and display plans for every store. They use a generic promotion display plan, which stores must manually adjust depending upon their size and location.
As a result, operational execution in store may decline when a balanced assortment and inventory cannot be achieved. This results in the full sales potential not being realized. It is imperative that the customer can rely on a store having the full promotion assortment available every time they visit.
It can make or break a promotion if the right products with the right level of inventory are not chosen. If a business relies on averages, some stores will be out of-stock on the most popular items on the highest sales days, while for other stores, those same items might be less popular, resulting in overstocks at the end of the promotion period.
Promotional plans based on incorrect assortment and inventory levels leads to individual stores changing end displays or not implementing at all. This results in lost sales, inventory wastage and inconsistent fulfillment of vendor obligations. Eventually leading to loss of income, and erosion of the brand.
- Fast return on investment from being able to influence over a third of the weekly sales.
- Reduces in-store labor replenishment caused by less than case pack fill and/or days-of-supply achievement.
- Maximizes promotion sales opportunity throughout the promotion timeline.
- Minimizes end of promotion excess inventory upon exit.
- Improved In-store promotion execution.